Pu’erh marketing is filled with noise that ranges from the mildly inaccurate to absurdist comedy. One of the most important lessons you learn early is to filter out out information that isn’t important. In the end most of us can come to an agreement that the most important thing is the tea quality, taste and your own enjoyment. That is a lot easier said than done when trying to figure out what to try online. Information and descriptions still play a key role in decision making for purchases. You may just say sample.. But none of us want to or can afford to try everything. This is also the treacherous land of pu’erh, where you will be far better off playing the role of the skeptic until proven otherwise. A vendor like TwoDog has gone so far as to basically refuse to give out any information on his teas. He’s received a fair amount of negative feedback but his point remains. With so much BS out there, do those cookie cutter pu’erh descriptions (xx village, yy tree age, etc.) mean anything at all? (more…)