There are many problems with reviews online. Many people use reviews as a way to filter out the fodder and find good products. Talking about and discussing tea is also an important and necessary part of the learning process and a part that reviews can help to facilitate. Learning in a vacuum is usually a terrible idea and reviews can be a formative part of learning. People who sell products and vendors have realized that online reviews and opinions affect sales and have reacted in a number of ways. On the most basic level, yelp, ebay, and amazon vendors openly ask for and encourage reviews of their product. Fair enough. On a slightly more sinister level, there are paid reviewers of Amazon products that are on the payroll of the producer and are required to give 5 star reviews. This becomes a huge problem when there are only a few reviews of similar products online, meaning one or two five star reviews can propel a significant amount of sales! Many of these problems persist into tea, to varying degrees. While there isn’t necessarily malintent on the reviewer or the vendor’s part, bias and aspects beyond the quality of tea play frequently heavily into the actual review and people’s perception. This article will specifically examine points of bias in the online tea world. (more…)